A slice of...Pi?

Just heard this via a FB friend of mine, Rick Richmond: today, March 14th, at 1:59pm, we are all obliged to eat mass quantities of pie. Apple, Coconut Custard, Key Lime, you name it... the rationale? Because on 3-14, 1:59 it equals the exact digits of the irrational number PI...! HA! I love it when mathematics and eating conspire together!!